Meet The Diva
Peg Samuel, the Diva, started Social Diva in an attempt to answer to the infamous, age-old question, “Where can a girl go to have some fun?” Voila! Social Diva was born to solve weekday and weekend doldrums. Peg began to produce unique, hip, exciting events with creative, carefully selected themes in the hopes of making going out more fun. Peg has an extensive background in communications, sales, marketing, production, promotion and advertising. Since founding the business in 2000, she has been able to do what she loves to do most: connect, socialize and promote. Peg is an international author of the book, “How to be a Social Diva.” Partnered with top dance label Strictly Rhythm to create Strictly Social Diva. Which has released two digital compilations, “Strictly Social Diva” and “Strictly Social Diva Remixed by The Wizard Brian Coxx”.
Peg Samuel (@socialdiva) is also a Social Media consultant for fashion & wellness brands and special projects as the NBC Olympics Games (the first “Social” Olympics) and The 55th Annual GRAMMY Awards. She works on influencer, event, email, and social strategy marketing.
She works with clients that include W Hotel, W Magazine, InStyle and Vogue. Her entrepreneurial success has received attention from media outlets E! News, MSNBC, Entrepreneur Magazine, and Good Morning New York. She has spoken at and has been involved in SMW, SMWLA, SM Breakfast, and is on the Board of Advisors for SoundCTRL. She is also a Social Media Educator at NYU SCPS.